Family and Pet Guide - Media Kit
Who Reads The Family And Pet Guide?
Our magazine is read by people who choose it, keep it and use it every single month! Our readers are active and educated parents of growing families.
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89% are female
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69% are between the ages of 25-44
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55% are college graduates or post-graduates;
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add'l 24% have some college
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46% have children age 10 and up
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44% have children between ages 5-9 years old
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41% have children under 5 years of age
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34% use child care.
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77% are the primary shoppers for their children
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74% are the primary shoppers for their home
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43% are employed outside of the home
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27% subscribe to the daily or weekly newspaper
National Reader Profile Survey by Readex Research for
Parenting Publications of America, Media Audit Release.
Why Should You Advertise In The
Family And Pet Guide Magazine?
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Available In Print & Online
A printed magazine combined with an online digital issue is the most affordable and effective way of reaching a large targeted audience and improves your advertising ROI. All print advertisers are included in the digital issue for FREE!
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Your Ad Gets Noticed!
When parents and grandparents pick up the Family and Pet Guide, they're reading about your business! We're advertisement driven. They're not reading an article on the same page, and leaving you to hope that they notice your ad! Your ad will not compete with articles for attention.
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Color Sells!
All ads in the Family and Pet Guide are full color at no extra charge. Color increases reader attention span by up to 82%. Decision making improves by 70%. Reader retention increases by 78%. Get readers' attention and get your message out!
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Quality Counts
The Family and Pet Guide provides attention-grabbing full color, professionally designed custom ads printed on magazine quality, glossy paper - not cheap newsprint!
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Affordable Pricing
The Family and Pet Guide is priced to fit every advertising budget. We'll help you find the advertising plan that's right for your business.
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Distribution. . . It All Starts Here
It’s the distribution that counts! We put your business in front of local families by placing the Family and Pet Guide strategically, where parents will find and read them.
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Sized To Keep!
The convenient digest size of our publication encourages the customer to slip it in their purse or bag, take it home, and keep it to use over and over.
Did You Know?
1. Magazine advertising drives web search, traffic and action taking. Magazines lead other media in influencing consumers to start a search for merchandise online, ranking at or near the top by gender as well as by age. In addition, ads in magazines or on magazine websites boost web traffic, spur online purchase and offline behavior including store visits and buzz.
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2. When consumers were asked to rate media based on how likely they are to pay attention to the advertising messages, magazines ranked at or near the top of the list.
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3. Consumers value magazine content and are more likely to have a positive attitude toward advertising in magazines compared to other media.
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4. Magazines Supply Credibility. Independent research confirms that consumers place significant trust in magazines and magazine advertising more than other media.
*Source: Association of Magazine Media http://www.mpa.org
Top Ten Reasons Why You Must
Continue to Advertise
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If after starting a business and embarking upon a marketing program, you decide to stop marketing for a while, turn immediately to this page and read the following list of reasons why you should continue to market:
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1. The market is constantly changing. When people graduate, get new jobs, get married, buy or sell a home, take vacations, get new hobbies, change their lifestyle, and etc., that changes the marketplace. When you stop advertising, you miss evolving opportunities and stop being part of the process. You are not on the bus. You are not in the game.
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2. People forget fast. An experiment proved the need for constancy in marketing by running advertising once a week for thirteen weeks. After that period, 63 percent of the people surveyed remembered the advertising. One month later, 32 percent recalled it. Two weeks after that, 21 percent remembered it. That means 79 percent forgot it.
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3. Your competition isn’t quitting. People will spend money to make purchases, and if you don’t make them aware that you are selling something, they’ll spend their money elsewhere.
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4. Marketing strengthens your identity. When you quit marketing, you shortchange your reputation, reliability and the confidence people have in you. When economic conditions turn sour, smart companies continue to advertise. The bond of communication is too precious to break capriciously.
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5. Marketing is essential to survival and growth. With very few exceptions, people won’t know you’re there if you don’t get the word out. And when you cease marketing, you’re on the path to nonexistence. Just as you can’t start a business without marketing, you can’t maintain one without it.
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6. Marketing enables you to hold on to your old customers. Many enterprises survive on repeat and referral business. Old customers are the key to both. When old customers don’t hear from you or about you, they tend to forget you.
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7. Marketing maintains morale. Your own morale is improved when you see your marketing at work, and especially when you see that it does, indeed, work. Your employees’ morale is similarly uplifted. And culling out marketing seems a signal of failure to those who actively follow your advertising. That won’t be many people, but it will be some.
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8. Marketing gives you an advantage over competitors who have ceased marketing. A troubled economy can be a superb advantage to a marketing-minded entrepreneur. It forces some competitors to stop marketing—giving you a chance to pull ahead of them and attract some of their customers. In all ugly economic situations, there are winners and losers.
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9. Marketing allows your business to continue operating. You still have some overhead: telephone bills, yellow page ads, rent and/or equipment cost, possibly a payroll, and your time. Marketing creates the air overhead breathes.
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10. You have invested money that you stand to lose. If you quit marketing, all of the money you spent for ads, commercials and advertising time and space becomes lost as the consumer awareness it purchased slowly dwindles away. Sure, you can buy it again. But you’ll have to start from scratch. Unless you are planning to go out of business, it is rarely a good idea to cease marketing completely.
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Are you ready to put these ideas into action in print, online, in person and on social media with the Family and Pet Guide? Simply contact us.
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Source: Guerrilla Marketing by Jay Conrad Levinson