Ad Size & Design
Submitting Your Own Ad
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Clients may choose to design and submit their own ads. In this case, files should meet the below specifications and be submitted by the materials deadline to your account executive.
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Ad Dimensions: Use the chart on the bottom of page. Double check your ad dimensions!
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The preferred PDF export setting is PDF/X-1a.
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When creating a PDF, please embed your fonts
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Resolution of images needs to be 300 DPI.
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We do not accept Microsoft Publisher or PowerPoint files.
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Do not reverse the ad dimensions. All dimensions are provided width x height.
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We print using process color (CMYK), so files should not use any RGB, spot or indexed colors.
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All black text should be 100% black (C=0 M=0 Y=0 K=100) for readability.
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Do not use text that is smaller than 7 point.
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Use at least a 9-point bold font for any reversed text (white text that is on an image or color).
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For files with bleeds, make sure to export with “Use Document Bleed Settings” box checked.
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Photoshop Users: Please save as a 300 DPI, CMYK JPEG file, not as a PDF.
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Digital Display Ads
Require a .jpeg, .png, or .gif, with a file size of 150KB or smaller in one of the following pixel sizes. When uploading a .zip folder of images, remember that the maximum number of files that can be uploaded at a time is 40.
Leaderboard:​
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Leaderboard: 728 × 90
Square and Rectangle:​
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Square: 250 × 250
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Inline Rectangle: 300 × 250
Skyscraper:​
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Half-page ad: 300 × 600
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Portrait: 300 × 1050
Mobile:​
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Mobile banner: 320 × 50
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Large mobile banner: 320 × 100
Ads Created By Us
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Each advertising contract includes the opportunity to have our accomplished designers create an ad or series of ads based on your direction. Advertisers work directly with their account executive and receive an emailed ‘proof’ to ensure the accuracy and approval of all design and copy.
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This service is offered for a flat fee based on ad size with up to three rounds of revision when first creating the ad. You may choose to continue beyond three rounds of revision and editing, then an hourly design fee will be applied.
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Advertisers can make updates to their ad(s) for subsequent issues at any time, provided the changes are received prior to the materials deadline. The three rounds of revision reset for each issue the ad appears in.
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Please be prepared to provide detailed information about what content and imagery you wish to see in your ad. Submit this information to your account executive in one email or document. This helps ensure we most accurately interpret your direction.
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Required:
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High-res files (300 dpi) for all branded or proprietary images and logos (.jpg, .png, .pdf, .ai or .psd). We can assist in choosing stock imagery for generic pictures as needed
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A write-up of all essential text to be included in the ad
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Contact information to include: address, phone number, website, email
Helpful, not required:
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Previous promotional materials that you may want us to reference for design
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Link to your website if it uses a similar design to what you’d like to see in the ad
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Mock-up or sketch of ad layout, if desired
Provide this information to your account executive and they will return a proof from our graphic design department for you to review.
Any changes you’d like to make to the first proof initiates the first round of revision. It is preferred that you take a moment to review the ad in its entirety and provide your changes in one exchange to ensure we are able to meet all requests accurately.
